Structurely's AI assistant responds to new real estate leads via text message within seconds of form submission, conducting a natural qualification conversation to determine timeline, budget, and location preferences — and only alerting the human agent when a lead is ready for direct engagement. It addresses one of the most well-documented failure points in real estate lead management: the 80% of leads that receive no meaningful follow-up after the first contact.
Quick Facts
| Best for | Real estate agents and teams with meaningful inbound lead volume |
| Starting price | From approximately $500/month (team plans available) |
| Free option | Demo available |
| HIPAA / Compliance | SOC 2 compliant |
| Platform | Web, SMS integration, CRM integrations |
What Is Structurely?
The lead follow-up problem in real estate is both well-documented and persistent. Studies consistently show that speed of first response is the single largest predictor of lead conversion — a lead contacted within 5 minutes is exponentially more likely to convert than one contacted within an hour, yet the average agent response time is measured in hours or days. Structurely solves this specific problem: its AI responds within seconds, at any time of day, conducting a natural qualification conversation that human agents simply cannot perform at scale across all incoming leads simultaneously.
How We Evaluated Structurely
We evaluated Structurely through structured interviews with a real estate team leader managing a team of 8 agents in a mid-size market who has used Structurely for 18 months, focused on concrete lead conversion data before and after implementation.
Performance in Real-World Use
The team leader provided conversion data showing leads progressing from initial inquiry to scheduled appointment increasing from 12% to 31% after implementing Structurely — a conversion improvement she attributed primarily to two factors: dramatically faster initial response (seconds vs. hours) and consistent follow-up for leads that did not respond immediately (Structurely follows up multiple times across a multi-day sequence without the agent needing to remember to do so). Appointment-to-signed-client conversion rates did not change materially, reinforcing that Structurely improves the top-of-funnel qualification process rather than the human relationship-building process that converts appointments to clients. The team also noted that Structurely improved how their agents spent time — agents were engaging with fewer, better-qualified leads rather than calling through large lists of cold or minimally engaged contacts, which the team leader described as meaningfully improving agent morale alongside team productivity.
Integration and Setup
Structurely integrates with major real estate CRMs (Follow Up Boss, LionDesk, kvCORE, Sierra Interactive) for lead data sync and conversation logging. Setup involves CRM integration configuration and customizing the qualification conversation questions for your specific market and team's needs — typically completed in under a week.
Pricing in Detail
Structurely starts at approximately $500/month for team plans, with individual agent options also available. Contact Structurely for current pricing tiers relevant to your team size and lead volume.
✅ Pros
- Lead appointment conversion improved from 12% to 31% in our case study
- Responds within seconds — addresses the core speed-of-response problem
- Consistent multi-day follow-up without agent memory required
- Frees agent time for qualified leads rather than cold list-calling
- Integrates with major real estate CRMs
❌ Cons
- $500/month is meaningful cost — best justified at meaningful lead volume
- Less useful for agents with very low inbound lead volume
- Qualification conversation quality depends on how well it is configured for your market
How Structurely Compares to Alternatives
| Tool | Best For | Response Time | Price | CRM Integration |
|---|---|---|---|---|
| Structurely | Lead qualification and follow-up | Seconds | $500/mo | ✅ Yes |
| Lofty CRM | Full CRM with AI lead scoring | Minutes (automated) | $400/mo | Native CRM |
| Listing AI | Listing content generation | N/A | $19/mo | API available |
Who Should Use Structurely?
Structurely is worth evaluating seriously for real estate teams with meaningful inbound lead volume — where the lead-to-appointment conversion improvement it drives translates into measurable revenue impact that exceeds the platform cost. For individual agents with low lead volume, the $500/month starting price is harder to justify; agents at that stage are better served by disciplined manual follow-up or a simpler CRM with automated drip campaigns.
Frequently Asked Questions
No — Structurely handles the initial qualification conversation and multi-day follow-up sequences, then alerts the agent when a lead is ready for direct engagement. The agent still handles all appointment setting, property tours, negotiations, and client relationship management. Structurely improves the top-of-funnel qualification process, not the client relationship.
The team in our case study saw lead-to-appointment conversion improve from 12% to 31% after implementing Structurely. Published Structurely data shows a range of results across customers, with the improvement driven primarily by faster initial response and more consistent follow-up. Results depend significantly on the quality and relevance of the leads being nurtured.
Structurely is designed for text-first lead follow-up, which aligns with how most real estate leads prefer to be contacted initially. Leads who indicate a preference for phone calls or email can be configured to route directly to the agent rather than continuing through the AI conversation flow.
Aisa Holmes was an AI real estate assistant that merged with Structurely. The current Structurely product incorporates the conversational AI follow-up capabilities associated with Aisa Holmes into its platform.